Beauty ecommerce marketplace Purplle has raised $100 million (INR 835 Cr) funding led by Abu Dhabi’s sovereign fund ADIA valuing the business at approximately $1.2-$1.3 billion.WHO: Founded in 2012 by Rahul Dash and Manish Taneja, Purplle.com is a beauty platform selling nearly 60,000 products from over 1,000+ brands as well as five private D2C brands.WHY: The investment will fuel the rollout of more offline stores.DETAILS:Beauty ecommerce marketplace Purplle has reportedly raised $100 million (INR 835 Cr) funding through a combination of primary and secondary investments led by Abu Dhabi’s sovereign fund ADIA.Premji Invest, an existing investor in Purplle, has increased its stake in the business, with Peak XV Partners and Blume Ventures also participating.Creaegis, a sector-agnostic PE fund founded by former Premji Invest partner Prakash Parthasarathy, is expected to join the round as a new investor, and talks are in the final stages of closing, sources said.This investment values Purplle at approximately $1.2-1.3 billion, marking a 15% increase from its previous fundraising round.Purplle plans to tap the public markets between the second half of next year and early 2026.FUNDING AND ACQUISITIONS:In June 2022, the company raised a $33 million round of investment that took the total funding raised by Purplle to over $215 million and valued the company at $1.1 billion. Paramark Ventures, along with existing investors Premji Invest, Blume Ventures, and Kedaara Capital, participated in the round.In January, Purplle raised $38 million led by Sequoia Capital.